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ToolsAnimal advocacy can be a daunting task for new advocates (because they may be unfamiliar with identifying and implementing effective methods of advocacy that works for them) as well as veterans (because animal exploiters keep coming with new ways of ab/using animals, e.g. "humane" labeling).

Just as in any other movement or career, we need to continue our development as advocates to evolve with the times to take advantage of new techniques in effective communication and research about why the world would be better off without having to exploit animals.

Below are tools and resources that will help you become a better advocate for animals. If you know of a resource that you think will be useful for another animal advocates that is not listed here, please add it using this form.

Please note, for Amazon links, NCAAC may get a commission. We use any money raised to continue to build the NCAAC website and support animal advocates.



Uncaged: Top Activists Share Their Wisdom on Effective Farm Animal Advocacy

Experienced insights on effective animal advocacy from activists like Colleen Patrick-Goudreau, Peter Singer and Paul Shapiro.

Change Of Heart

Change of Heart: What Psychology Can Teach Us About Spreading Social Change by Nick Cooney is a great book exploring research that highlights effective methods of activism.


Generation Veggie

A great resource to help support and share with families who are going vegan, including articles and support for raising plant-powered, kindhearted kids.

A Week's Worth of Vegan Meals for $20

Eating vegan doesn't have to be expensive. Share this resource with family and friends who are looking to eat more compassionately on a budget.


Free images, videos, tutorials for your multimedia projects.


Free photo archive from which to download and re-use in your own projects, commercial or not.

Free Film, Video, Audio and Photos For Your Projects

Blog post about how and where to find free multimedia for your projects and campaigns.


Effective Environmental Messaging Against Animal Agriculture

Finger pointing works better with environmentalists than the general population who are more receptive to health based arguments.

Center For Effective Vegan Advocacy

CEVA provides training and consulting services, along with other resources for effective advocacy on behalf of animals.


The Pollination Project

The Pollination Project makes daily seed grants of up to $1000 to inspiring social change-makers who are committed to a world that works for all, including animals.

A Well-Fed World Grants

A Well-Fed World provides grants for various types of vegan projects including but not limited to farmed animal sanctuaries, print and online vegan advocacy. 501(c)(3) non-profit status is NOT required.


How To Stay A Healthy Activist In The Long Run

Five tips to ensure that you can stay a healthy activist.

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